Privacy Policy
CUSTOMER PRIVACY POLICY
The Educational Toys website (hereinafter referred to as “the Site”) is owned and operated by Kub Products Limited. Kub Products Limited is the parent company that owns the educationaltoys.co.uk domain.
References to “Educational Toys” (hereinafter collectively referred to as “Educational Toys”, “we” or “us”) in this Privacy Policy are intended to imply Kub Products Limited, the owner of the educationaltoys.co.uk domain and operator of the Educational Toys website. Kub Products Limited is the legal entity responsible for the collection, use, and disclosure of personal information as described in this Privacy Policy.
This Privacy Policy describes how the Site collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Kub Products Limited is a company registered in England and Wales.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at email or by mail using the details provided below
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.
Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Order information
Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify
You can read more about how Shopify uses your Personal Information here
Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.
Minors
The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here
• We may disclose your Personal Information in response to a lawful request, such as a witness summons, court order, or search warrant, or as otherwise required by applicable laws and regulations in the United Kingdom. We will also share your information to protect our rights or the rights of others, and to prevent or address fraud, security breaches, or other unlawful activities.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
• We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
Marketing
Promotional communications
Educational Toys uses your personal data to send you promotional messages by email, text and other electronic communication channels (with your consent) and may send you postal mail to update you on the latest Educational Toys offers.
Educational Toys aims to update you about products & services which are of interest and relevance to you as an individual or the organisation for which you are purchasing.
You have the right to opt out of receiving promotional communications at any time, by:
1. changing marketing preferences via your Educational Toys account
2. making use of the simple “unsubscribe” link in emails or the “STOP” number for texts; and/or
3. contacting Educational Toys via the contact channels set out in this Policy.
On-line Advertising
If you visit our websites, you may be served personalised advertisements for Educational Toys branded products and services whilst using other websites (including social media platforms). Any advertisements you see will relate to products you have viewed whilst browsing our websites on your computer or other devices, or which we believe are of interest to you.
These advertisements are provided by Educational Toys via market leading specialist providers using ‘cookies’ and similar technologies placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy). You can remove or disable cookies at any time – see below for further information.
Sharing data with third parties
Our service providers and suppliers
In order to make certain services available to you, we may need to share your personal data with some of our service partners. These include IT, delivery and marketing service providers and fraud prevention and identification partners.
HOW WE USE YOUR DATA
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us by emailing email
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimise your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
| _ab | Used in connection with access to admin. | 2y |
| _customer_account_shop_sessions | Used in combination with the _secure_account_session_id cookie to track a user’s session for new customer accounts | 30d |
| _secure_account_session_id | Used to track a user’s session for new customer accounts | 30d |
| _secure_session_id | Used to track a user’s session through the multi-step checkout process and keep their order, payment and shipping details connected. | 24h |
| _shopify_country | For shops where pricing currency/country set from GeoIP, that cookie stores the country we’ve detected. This cookie helps avoid doing GeoIP lookups after the first request. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Used to store a user’s preferences if a merchant has set up privacy rules in the visitor’s region. | 1y |
| _cmp_a | Used for managing customer privacy settings. | 1d |
| C | Used in connection with checkout. | 1y |
| Cart | Used in connection with shopping cart. | 2w |
| cart_currency | Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. | 2w |
| cart_sig | A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| Checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| customer_account_locale | Used in connection with new customer accounts | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| discount_code | Used in connection with checkout. | session |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used to identify a user after they sign into a shop as a customer so they do not need to log in again. | 1y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 1 hour, 3w or 1y depending on value |
| shop_pay_accelerated | Used in connection with checkout. | 1y |
| source_name | Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. | session |
| storefront_digest | Stores a digest of the storefront password, allowing merchants to preview their storefront while it’s password protected. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_prefill | Used in connection with checkout. | 5m |
| checkout_queue_token | Used in connection with checkout. | 1y |
| checkout_queue_checkout_token | Used in connection with checkout. | 1y |
| checkout_session_token | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| Order | Used in connection with order status page. | 3w |
| identity-state | Used in connection with customer authentication | 24h |
| identity-state-<<token>> | Used in connection with customer authentication | 24h |
| identity_customer_account_number | Used in connection with customer authentication | 12w |
| card_update_verification_id | Used in connection with checkout. | 20m |
| customer_account_new_login | Used in connection with customer authentication | 20m |
| customer_account_preview | Used in connection with customer authentication | 7d |
| customer_payment_method | Used in connection with checkout. | 1h |
| customer_shop_pay_agreement | Used in connection with checkout. | 20m |
| pay_update_intent_id | Used in connection with checkout. | 20m |
| localization | Used in connection with checkout. | 2w |
| profile_preview_token | Used in connection with checkout. | 5m |
| login_with_shop_finalize | Used in connection with customer authentication | 5m |
| preview_theme | Used in connection with the theme editor | session |
| shopify-editor-unconfirmed-settings | Used in connection with the theme editor | 16h |
| wpm-test-cookie | Used to ensure our systems are working correctly. | session |
Reporting and Analytics
| Name | Function | Duration |
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_fs | Shopify analytics. | 30min |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session |
| unique_interaction_id | Shopify analytics. | 10min |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
You can read more about how Shopify’s cookie policy here
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Mergers and Takeovers
In the event that a separate business acquires all or part of our business or its assets, for example in the context of a merger or takeover, we may need to disclose your personal data to that company, so they can continue to provide services to you. In this situation, your data will only be used by the other business for the purposes set out in this Policy.
In certain circumstances, it is possible that your personal data could be transferred to a company with whom we’re discussing selling or transferring all or part of the Educational Toys business, but only where strictly necessary for the evaluation of the transaction. If this happens, the data will be kept secure and confidential and will be deleted if the business sale does not go ahead.
International transfers
To deliver products and services to you, it is sometimes necessary for Educational Toys to transfer your data outside of the European Economic Area to jurisdictions which have less stringent data protection laws to protect personal data . This will typically occur when we use overseas service providers located outside the European Economic Area (EEA) or if you are based overseas and outside the EEA. These transfers are subject to special rules under data protection laws.
If this happens, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to use ‘standard contractual clauses’ which have been formally approved by the European Commission and the relevant UK authorities for such transfers. Those clauses can be accessed
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example